Dan & Godaddy aftermarket commission alignment

4 January 2023, 16:00 (CET)

Dan 的使命一直是重塑域名交易，通过建立一个一流的市场，我们为成千上万的域名买家和卖家提供了您熟悉和喜爱的创新功能。

自 2022 年加入 GoDaddy 以来，我们的团队通过引入产品更新，不断为买家和卖家创造价值，例如启用 Afternic 分销网络访问和改进买家控制面板，以更好地管理对话和租赁自有转换。

与 GoDaddy 一起，我们的目标是将每个市场的优点整合到一个统一的平台中，以更好地为您服务。

在我们努力建立一个统一的平台时，调整当前不同的佣金模式非常重要。

因此，以下佣金结构将于 2023 年 2 月 1 日生效：

1：在Dan，Afternic，Uniregistry或GoDaddy Auctions上指向名称服务器的域名销售的15%佣金;无论它在网络上的哪个地方销售还是直接通过着陆器销售。

2：在Dan，Afternic，Uniregistry或GoDaddy Auctions出售的域名未指向名称服务器的25%佣金。

重要的是，您仍然可以以 5% 的佣金率导入自己的潜在客户。

指向 Afternic、Dan 或 Uniregistry 售后市场域名服务器的域名的 15% 佣金率包括通过待售着陆器关闭的域名销售，以及通过域名经销商网络促进的销售，该网络包括前 20 名域名注册商中的 18 家。对于那些已经在使用Afternic分销网络的人来说，与Afternic之前收取的20%相比，这大大降低了佣金率。

我们这一变化的目标是与其他市场保持一致，并反映为 Dan 客户提供的价值，包括自动提现和域名转移、高级投资组合管理以及近乎 24×7 的客户支持。

这种新的佣金结构不是我们轻易做出的改变。我们审查了许多选项。以下是新佣金结构如何影响在Dan上销售40%域名和在Afternic上销售60%域名的普通卖家的示例。

*注意：对于使用长期分期付款的用户，根据增值税或卖家特有的其他情况，支付给卖家的净金额可能与上述示例不同。

当使用先租后买选项时，这种更新的佣金模式可以变得更加有利，我们将继续与卖方分摊服务费。

如您所见，在这种情况下，与之前的佣金结构相比，新计划的支出增加了 600 美元。

我们对域名售后市场的承诺保持不变，我们正在努力创建最统一的平台。您很快就会看到以下创新：

*将先租后买添加到Dan的主要进口商中，扩展我们最受欢迎的两项服务，为您的域名创造更多的流动性。

*利用新的数据工具来优化我们的销售着陆器转换，以提高您的销售率

*尝试预付款选项，以帮助降低先租后买交易的取消率，并为卖家提供更大的灵活性。

对于那些尚未使用Afternic分销网络的人，我们强烈建议您立即选择加入，以便您可以亲自查看销售额的增加。您按照此处的说明选择加入 Afternic （https://news.dan.com/220185-dan-com-product-update-7）

亲切问候

Dan.com & Godaddy

Dan’s mission has always been to reinvent domain trading, and by building a best-in-class marketplace, we have empowered thousands of domain name buyers and sellers with innovative features that you know and love.

Since joining GoDaddy in 2022, our team has continued to create value for buyers and sellers by introducing product updates, such as enabling Afternic Distribution network access and revamping the buyer control panel to better manage conversations and lease-to-own conversion.

Alongside GoDaddy, we aim to bring the best of each marketplace into a unified platform to better serve you.

As we work towards a unified platform, it’s important to align the disparate commission models currently in place.

As such, on February 1, 2023, the following commission structure will go into effect:

1: 15% commission for domains sold that are pointed to nameservers at Dan, Afternic, Uniregistry or GoDaddy Auctions; regardless of where it sells on the network or through the landers directly.

2: 25% commission for domains sold that are not pointed to nameservers at Dan, Afternic, Uniregistry or GoDaddy Auctions.

Importantly, you will still be able to import your own leads at the 5% commission rate.

The 15% commission rate for domain names pointing to Afternic, Dan or Uniregistry aftermarket nameservers includes domain sales closed through for-sale landers and sales facilitated through the domain reseller network that includes eighteen of the top twenty domain registrars. For those already using Afternic’s distribution network, this provides a significant reduction in commission rate versus the 20% previously charged by Afternic.

Our goal with this change is to align with other marketplaces and reflect the value provided to Dan customers, including automated payout and domain transfers, advanced portfolio management, and near 24×7 customer support.

This new commission structure is not a change that we made lightly. We reviewed numerous options. Here is an example of how the new commission structure may impact the average seller who sells 40% of their domains on Dan and 60% on Afternic.

*Note: For those using long-term installments, subject to VAT or other situations unique to the seller, the net amount paid to the seller could differ from the examples above.

This updated commission model can become even more advantageous when utilizing Lease-To-Own options where we will continue to split the service fees with the seller.

As you can see, in this scenario, the new plan provides a $600 increase in payout compared with the prior commission structure.

Our commitment to the domain aftermarket remains unchanged, and we are working on creating the best-unified platform. You can soon expect to see innovations such as:

* Adding Lease-To-Own to Dan’s lead importer, expanding two of our most popular services to create more liquidity for your domains.

* Leveraging new data tools to optimize our sales lander conversion to increase your sell-through rate

*Experimenting with up-front down payment options to help reduce the cancellation rate on Lease-To-Own transactions and provide more flexibility for sellers.

For those not yet using the Afternic distribution network, we highly recommend opting in today so you can see the increased sales for yourself. You opt into Afternic by following the directions here (https://news.dan.com/220185-dan-com-product-update-7)

Kind regards,

Dan.com & Godaddy