原文:https://flippa.com/blog/domain-portfolio-management-tools/
域名组合管理工具是存在的,但它们并没有被谈论太多。我最近在澳大利亚域名论坛上遇到了一个问题,我帮助运行这个问题,询问人们使用什么工具来管理他们的域名组合。这个问题似乎经常出现。每当被问到这个问题时,大多数人的常见答案是“Excel”,毕竟,这是桌面数据工具的瑞士军刀 – 并且是一个有效的答案。但是,有很多专门的工具可以帮助域管理,因此我们认为我们应该看看2015年市场上的产品。如果我们错过了任何内容,请务必让我知道。
谁需要域名组合管理软件?
我们先来回答这个问题。您可能听说过人们说“为什么有人需要多个域”。我不经常遇到只有一个域名的企业,即使是中小型企业也可以轻松积累多个域名。一旦他们开始在网上做更多的事情,这种情况只会增加。密切关注这些有价值的数字资产是很有意义的。
不仅仅是域名开发人员、鳍状肢或投资者可以从专用工具中受益,以帮助他们完成投资组合。事实上,普通的IT或通信部门管理数十个甚至数百个域的情况并不少见。这些资产可能分布在不同的注册商中,因此提供这些资产的鸟瞰图可能非常有用。它还可以帮助降低管理不善导致域意外“丢弃”的风险,这种情况经常发生。
如果您询问经验丰富的行业专业人士他们使用什么,许多人会告诉您他们已经构建了自己的自定义工具,这始终是一个不错的选择,但这不是唯一的选择。我们现在将进入今天可用的一些现成选项。
其中许多工具都是为 .com/.net/.org 扩展名构建的,因此并非所有 ccTLD(如 .com.au)或 gTLD 都受支持。请在购买前做好功课并检查软件支持哪些功能。
因此,让我们深入了解实际工具!
观看我的域名/域名打孔
观看我的域名长期以来一直在开发域名组合管理工具,到目前为止,它们在该类别的应用程序中拥有最广泛的产品。
他们有几个版本,可以满足各种规模的域名组合。
监视我的域
Softnik的Watch My Domains产品系列似乎经常被提及,原因很容易理解。
以下是各种产品的外观,这些产品从适用于Mac OS X和Windows的简单桌面应用程序开始,一直到功能丰富的自托管Web应用程序。
观看适用于 Mac 桌面的“我的域名专业版”
观看适用于 Mac 桌面版的“我的域名专业版”
观看适用于 Windows 桌面的 My Domains Pro
Watch-My Domains Pro for Windows
监视我的域 SED 用于 Web 服务器
观看我的域名 SED
对于那些寻求严肃解决方案的人来说,“监视我的域”中的内容绝对是我的选择。
更多信息: https://watchmy.domains/
域脑 2
DomainBrain 2是其Mac OS X应用程序的更新版本。这是一个漂亮的应用程序,许多Mac用户会喜欢。
域脑 2
此应用程序带有一些方便的配置选项,以及使用自己的自定义字段创建自定义类别的功能。有关名为“经纪”的新类别的示例,请参见下文。
域大脑 2 自定义字段
更多信息: http://domainbrainapp.com/
域名管理员
Domainer是一个非常简单的应用程序,但是如果您不是在寻找所有的花里胡哨的东西,那么这是值得一试的。
域名管理员
更多信息: http://www.ragesw.com/products/domainer.html
域名系统产品组合
DNS 产品组合是一个免费的开源 Web 应用程序,主要专注于销售。但是,它仍然具有一些投资组合管理功能,并且由于它是开源的,我们认为值得包含。
您可以同时进行管理员和用户界面的演示。
域名系统产品组合
更多信息: http://www.dnsportfolio.com/
埃夫蒂
在测试阶段,Efty看起来很有前途,值得被包括在内。我们对这个还不够了解,除了它是一个漂亮的网络应用程序,有一些不错的功能。
埃夫蒂
更多信息: http://www.efty.com/
知识产权邻里
IP Neighborhood不仅仅是一个域名管理工具,它是一个完整的竞争情报平台。IP Neighborhood的一些功能包括域名历史,尽职调查,知识产权声誉和情报,品牌和商标监控等等。
知识产权邻里
更多信息: http://www.ipneighborhood.com/
域名工具监视器
域名工具是一种流行的域名智能工具,但它们也有一个鲜为人知的功能,称为“域监视器”。
域名工具监视器
更多信息: http://www.domaintools.com/monitor/
我在Flippa的域名组合
某些商城具有批量域名管理功能。如果您是活跃的市场用户,这可能是一个有吸引力的选择。如果您正在寻找的只是一个基本的概述,那么对于那些专注于销售的人来说,这可能就足够了,只要您密切关注注册商的续订情况。
Flippa具有新的和改进的投资组合管理功能,您可能已经注意到最近的一些更改或阅读了一个多月前在此处宣布的改进。
Flippa 投资组合
更多信息: https://flippa.com/
域注册器选项
还值得一提的是,一些域名注册商已经开发了针对大型投资组合持有者的强大功能。有太多的注册商要提及,而且都有其优点和缺点,但是如果您有大量域名,我强烈建议您四处逛逛。大多数注册商会为您提供某种折扣或激励措施,以开展业务。
你用什么?
我错过了什么吗?是否有人使用这些应用程序,或者您自己推出了这些应用程序?我很想知道您使用什么并听取您的反馈。
克里斯·伯吉斯
克里斯·伯吉斯
Chris是墨尔本数字机构Clickify的联合创始人,与优秀的开发人员和营销人员团队合作。他也是SitePoint的WordPress编辑。Chris热衷于与最新的网络技术保持同步,可以在澳大利亚墨尔本的许多技术活动中找到。有关更多详细信息,请查看他的个人网站 chrisburgess.com.au.
Domain portfolio management tools exist, but they don’t get talked about that much. I came across a recent question on the Aussie domain forum that I help run asking what tools people use to manage their domain portfolio. The question seems to come up quite often. The common answer most people respond with whenever this question is asked is “Excel”, which after all, is the Swiss Army Knife of desktop data tools – and a valid answer. However, there are quite a few specialized tools that help with domain management, so we thought we’d take a look at what’s on the market in 2015. If we’ve missed any please make sure you let me know.
Who Needs Domain Portfolio Management Software?
Let’s first answer this question. You’ve probably heard people say “why would someone ever need more than one domain”. I don’t often come across businesses that just have one domain, even small-medium sized businesses can easily accumulate more than a handful of domain names. And once they start doing more online, that only increases. It makes good sense to keep tabs on these valuable digital assets.
It’s not just domain developers, flippers or investors that can benefit from dedicated tools to help them with their portfolio. In fact, it’s not uncommon for the average IT or Comms departments to be managing dozens or even hundreds of domains. These could be spread across different registrars, so providing a birds eye view of these assets can be very useful. It can also help reduce the risk of mismanagement causing domains to accidentally “drop”, which happens all too frequently.
If you ask experienced industry professionals what they use, many will tell you they’ve built their own custom tools, which is always a great option, but it’s not the only option. We’ll now jump into some of the off-the-shelf options available today.
Many of these tools are built for the .com/.net/.org extensions, so not all ccTLDs (such as .com.au) or gTLDs are supported. Please do your homework and check what features the software supports before purchasing.
So let’s get stuck into the actual tools!
Watch My Domains/Domain Punch
Watch My Domains have been developing domain name portfolio management tools for a long time and they have, by far, the widest range of products in this category of application.
They have several versions that cater for all sizes of domain portfolios.
Watch My Domains
The Watch My Domains product range from Softnik seem to get mentioned quite often, and it’s easy to see why.
Here’s what the various products look like, the offerings start at simple desktop applications for Mac OS X and Windows all the way up to a feature-rich, self-hosted web application.
Watch My Domains Pro for the Mac Desktop
Watch My Domains Pro for Mac Desktop
Watch My Domains Pro for the Windows Desktop
Watch-My Domains Pro for Windows
Watch My Domains SED For Web Servers
Watch My Domains SED
For those looking for a serious solution, something from Watch My Domains would definitely be my pick.
More info: https://watchmy.domains/
DomainBrain 2
DomainBrain 2 is an updated version of their Mac OS X application. It’s a nice looking application, something many Mac users will appreciate.
Domain Brain 2
This application comes with some handy configuration options, as well as the ability to create custom categories with their own custom fields. See below for an example of a new category called “Brokering”.
Domain Brain 2 Custom Fields
More info: http://domainbrainapp.com/
Domainer
Domainer is a very simple application, but if you’re not looking for all the bells and whistles, then this is something worth checking out.
Domainer
More info: http://www.ragesw.com/products/domainer.html
DNS Portfolio
DNS Portfolio is a free, open source web application that is primarily focused on selling. However, it still has some portfolio management features, and since it’s open source, we thought it was worth including.
You can take the demo for both the admin and the user interfaces for a spin.
DNS Portfolio
More info: http://www.dnsportfolio.com/
Efty
While in beta, Efty looks promising and deserved to be included. We don’t know enough about this one yet, other than it’s a nice looking web app that has some nice features.
Efty
More info: http://www.efty.com/
IP Neighborhood
IP Neighborhood isn’t just a domain management tool, it’s a complete competitive intelligence platform. Some of the features in IP Neighborhood are domain history, due diligence, IP reputation and intelligence, brand and trademark monitoring – and more.
IP Neighborhood
More info: http://www.ipneighborhood.com/
DomainTools Monitor
DomainTools is a popular domain intelligence tool, however they also have a little known feature called “Domain Monitor”.
DomainTools Monitor
More info: http://www.domaintools.com/monitor/
My Domain Portfolio at Flippa
Some marketplaces have bulk domain management features. If you’re an active marketplace user this might be an attractive option. If all you’re looking for is a basic overview, this might be enough for those focussed on selling providing you keep tabs on renewals at your registrar.
Flippa has a new and improved portfolio management feature, you may have noticed some recent changes or read about the improvements that were announced here just over a month ago.
Flippa Portfolio
More info: https://flippa.com/
Domain Registrar Options
It’s also worth mentioning that some domain name registrars have developed powerful features targeted at large portfolio holders. There are way too many registrars to mention and all have their pros and cons, but I’d highly recommend shopping around if you have a large number of domains. Most registrars will offer you some sort of discount or incentive to get your business.
What Do You Use?
Have I missed anything? Does anyone use these applications, or have you rolled your own? I’m very interested to know what you use and hear your feedback.
Chris Burgess
Chris Burgess
Chris is the co-founder of Clickify, a Melbourne-based digital agency, working with a great team of developers and marketers. He’s also the WordPress Editor for SitePoint. Chris is passionate about keeping up-to-date with the latest web technologies and can be found at many of the tech events in Melbourne, Australia. For more details, check out his personal site at chrisburgess.com.au.