通往最佳域名的漫长道路
原文：https://blog.secretbrokerage.com/2022/02/02/the-long-way-to-the-optimal-domain-name/
好的最优域名
您可能已经听过数百次了，但是，日复一日，新的冒险名称创作出现在网络上，并且经常很快再次消失：如果域名获取，则最好的内容和最好的外观对您的Web项目几乎没有用处。 不适合。一个好的域名是您在网络上取得成功的关键因素——因此，您应该多加考虑。它是您在网络上的身份，可以为您的营销和品牌活动增加巨大的价值。
由于检查您（我们的客户）对您的网站感到满意和成功的域名对我们来说非常重要，因此我们整理了一份包含最重要提示的清单。 也许这会让你搜索一个名字更容易一些……
提示 1：保持域名简短
www.digital-marketing-certification-course.com：诚然，这个自由发明的互联网地址用相对较少的字母揭示了你在网站上可以期待的内容。但是 37 个字符或 4 个单词和 3 个连字符？广大买家不太可能冲进这家商店。因为一个好的域名最重要的规则是越短越好。
鉴于资源的稀缺性，特别是对于.com域和.com域，这当然很容易说。只有四、五或六个字符的域名很难获得。不过：您想要的名字不应超过 20 个字符，否则很难记住。在由于缺乏免费地址而开始使用组合（name-online.com 或 name-hamburg.com）之前，您还应该三思而后行。因为这样的组合也只是有条件地令人难忘。
提示 2：使用您的品牌
听起来很平庸，但很重要：如果您已经拥有一个知名品牌，那么将其包含在您的域名中很重要。因为如果人们已经认识你，他们就会搜索你并找到你。一个强大的品牌在用户心目中已经为人所知，因此您网站的潜在读者会寻找它。您可以利用已经建立的社区。
提示 3：简单
是的，有一些不寻常的幻想名称完全没有任何意义，但现在已经是网络上的知名品牌——例如 zalando.com 或 opodo.com。然而，受到这种打击的可能性并不高。
因此，域名越简单越不复杂越好。
可以理解、记住和输入最佳域名而不会出错。因此，尽可能避免使用外来词，切勿将两种语言的外来词组合在一起——错误是不可避免的。此外，您应该进行拼写错误测试，以便您可以排除典型的拼写错误。拼写错误通常意味着您的访问者最终会访问另一个网站。
想象一下，您的一位客户向朋友介绍了您的公司。您的域名是否易于记忆和传递？最好保持域名简单。避免使用容易拼写错误的连字符、数字或奇怪的拼写。短域名更容易记住。
尝试保护一个易于记忆（和拼写）并反映您的品牌内容的网址。投资只有两到三个字符的域名可能是值得的，但对于大多数新企业和小型企业来说，高昂的价格标签可能不会。
新的域名后缀很实用，可以让您选择一个简单、令人难忘且最重要的是可用的域名。请记住：域名告诉用户网站可能属于哪个利基市场。
还应注意缩写。将长名称缩短为几个字符是好的（见第 1 点），但这可能会以牺牲记忆性为代价。
提示 4：创建映像
域名塑造了网站形象的重要组成部分。专业的Web项目需要一个专业名称，该名称与项目完全吻合，并反映您或您的想法所代表的含义。
原则上有两种可能性：要么你想出一个听起来不错、简短、易于理解且仍然免费的项目名称，并且你自己发展成为一个品牌（没那么容易——见第 3 点）。或者你选择一个自我描述的名称。例如，调用一个与孩子一起度假的门户网站 familytravel.com（顺便说一下，这个域名仍然可用）是有意义的，并增加了你在大宽 www 中找到的机会。
因为至少在开始时大多数访问者不会访问您的网站，因为他们专门输入了名称。您将主要通过搜索引擎找到。您的域名越有意义，您将在Google和Co的结果列表中排名越高。
提示 5：花点时间使用域名
经典：你有一个好主意。更准确地说：这个想法。而且您希望非常快速地实现它。因为一切都必须发生得如此之快，所以孩子还没有真实的名字。当其他一切都准备就绪时，您推迟此决定。在此之前，您注册了数十个可能以某种方式适合的域。
你可以这样做，但你不必这样做。与生活的所有其他领域一样，有针对性地使用资源通常更有意义。这意味着：将自己限制在几个非常好的可能性上。然而，这通常不是很快，但需要时间和毅力。
但是你应该把这段时间投入到选择过程中。想想名字，丢弃它们，与朋友/同事/亲戚讨论你的选择。
提示6：注意版权风险
您不能忘记的是：例如在这里，不仅要对您想要的候选人进行域名检查，还要从法律方面检查他们，这样您就不会侵犯他人的权利。
例如，第三方商标和公司名称对您来说是禁忌。这同样适用于单词组合。
例如，书籍、杂志或报纸的标题也受到特别保护。即使这意味着你必须告别一个好主意。这是保护自己免受法庭警告费和争议的唯一方法。此类诉讼很快就会产生高昂的成本以及大量的时间和神经。
不幸的是，没有用于检查的中心联系点。因此，我们建议进行全面的研究。使用搜索引擎并评估结果。您还可以分析商业登记册，以查看是否有名称相同或相似的公司。
提示7：连字符，数字和变音符号
域名必须易于记忆和传递。因此，应尽可能避免使用连字符、数字和变音符号。这些只会使您的域更难传递，并且错误传递的危险很大。
如果您无法避免使用连字符或变音符号，请同时注册所谓的拼写错误域（即没有连字符和变音符号）。
提示 8：查找相关域名后缀
或者：好事会降临到那些等待的人身上…你已经找到了一个好名字，现在缺少的只是正确的词尾或域名后缀。与名称一样，这里同样适用：它必须适合项目，当然应该是严肃的，特别是对于公司和商店。
理想的候选人是.com。仅仅因为用户习惯了这是最常见的域名后缀。但是，由于这种受欢迎程度，如前所述，存在瓶颈。此外，互联网现在已经发展到每个可以想象的行业的域名后缀。为了使域名更具相关性和品牌性，已经开发了数百个新的域名后缀来满足特定的需求和目的。
因此，是时候切换了 – 例如切换到.com，.net或.io。通过我们的域名检查，您可以实时检查您想要的名字仍然可用的结尾 – 我们祝您好运，并希望您能通过我们的提示为您的网络孩子找到合适的名字 – 当然，如果您向我们提供洗礼报告，我们将很高兴！
提示 9：熟悉域安全性
网络犯罪分子不断在互联网上敲诈企业。如果你不小心，你也可能成为他们的目标之一。域名劫持是指欺诈者更改域名注册以在合法所有者不知情的情况下将网站的所有权转让给自己。这可能导致身份、电子邮件地址、社交媒体存在等的丢失。以下是一些可以防止这种情况发生的方法：
- 以您自己的名义注册域名。
- 将域管理置于您自己的控制之下
- 限制对网站管理的访问权限为选定的团队成员
- 优先处理与您的域相关的电子邮件
- 警惕网络钓鱼攻击
完美域名清单
- 找一个简短的名字，测试朋友和熟人，看看当你听到它时是否容易拼写。
- 确保进行商标搜索以合法地保护自己。
- 如果可能，避免使用连字符，数字和特殊字符，并同时确保等效字符。
- 使用相关的域名后缀，在任何情况下使用您所在国家/地区的 TLD，例如 .com
- 花点时间，从环境中获取意见
The long way to the optimal domain name
原文：https://blog.secretbrokerage.com/2022/02/02/the-long-way-to-the-optimal-domain-name/
What distinguishes a good optimal domain name from a bad domain name? It’s simple: You can remember a good name right away and even weeks later you can still enter it correctly into your browser. A bad name you read or hear and immediately forget. Very bad names are characterized by the fact that you not only forget them but they cannot even be googled, because name and content have nothing to do with each other.
You have probably heard it hundreds of times, but nevertheless, day after day new adventurous name creations appear on the net and often disappear again very quickly: The best content and the best look are of little use to your web project if the domain name acquisition does not fit. A good domain name is a crucial element for your success on the net – accordingly, you should give it a lot of thought. It is your identity on the web and can add enormous value to your marketing and branding activities.
Since it is very important to us to check the domain that you, our customers, are happy and successful with your website, we have put together a checklist with the most important tips. Maybe this will make your search for a name a little easier…
Tip 1: Keep your domain name short
www.digital-marketing-certification-course.com: Admittedly, this freely invented Internet address reveals with comparatively few letters what you can expect on the website. But 37 characters or 4 words and 3 hyphens? It is unlikely that the masses of buyers will storm this store. Because the most important rule for a good domain name is the shorter, the better.
Given the scarcity of resources, especially for the .com domain and the .com domain, that’s easy to say, of course. Domain names with only four, five or six characters are hard to come by. Nevertheless: Your desired name should not be longer than 20 characters, otherwise, it will be difficult to remember. And before you start using combinations (à la name-online.com or name-hamburg.com) due to a lack of free addresses, you should also think again. Because also such combinations are only conditionally memorable.
Tip 2: Use your brand
Sounds banal, but it is important: If you already have a well-known brand, it is important that you include it in your domain name. Because if people already know you, they will search for you and find you. A strong brand is already known in the minds of the users and therefore the potential readers of your site will look for it. You can take advantage of the community you have already built up.
Tip 3: Be uncomplicated
Yes, there are unusual fantasy names that mean absolutely nothing and make no sense but are now well-known brands on the web – such as zalando.com or opodo.com. However, the probability of getting such a hit is not insanely high.
Therefore, the simpler and less complicated a domain name is, the better.
An optimal domain name can be understood, remembered, and typed in without mistakes. Therefore, avoid foreign words as much as possible and never combine foreign words from two languages – mistakes are inevitable. In addition, you should do a typo test so that you can exclude typical typos. Typos usually mean that your visitors end up on another website.
Imagine one of your customers telling a friend about your company. Is your domain name easy to remember and pass on? It would be better to keep the domain name simple. Avoid hyphens, numbers or weird spellings that are prone to misspellings. A short domain name is easier to remember.
Try to secure a web address that is easy to remember (and spell) and reflects what your brand is about. Investing in a domain name with only two to three characters may be worthwhile, but for most new and small businesses, the high price tag probably won’t be.
New domain extensions are practical and let you choose a simple, memorable and, most importantly, available domain name. Remember: the domain name tells the user which niche the website might fall into.
Care should also be taken with abbreviations. Shortening a long name to a few characters is good (see point 1), but it can be at the expense of memorability.
Tip 4: Create an image
The name of a domain shapes an important part of the image of the site. A professional web project needs a professional name, which fits exactly to the project and reflects what you or your idea stands for.
In principle there are two possibilities: Either you think of a project name that sounds good, is short, understandable, and still free and that you develop into a brand yourself (not that easy – see point 3). Or you choose a self-descriptive name. To call a portal for vacation with children for example familytravel.com (by the way, this domain is still available) is meaningful and increases your chances to be found in the big wide www.
Because at least in the beginning most visitors will not come to your site, because they specifically enter the name. You will be found mainly by search engines. And the more meaningful your domain name, the higher up you will land in the results list of Google and Co.
Tip 5: Take your time for the domain name
The classic: You have a good idea. More precisely: THE IDEA. And you want to implement it very quickly. Because everything must happen so quickly, the child doesn’t have a real name yet. You postpone this decision when everything else is in place. And until then you register dozens of domains that might fit somehow.
You can do it, but you don’t have to. As in all other areas of life, it usually makes more sense to use resources in a targeted manner. That means: Limit yourself to a few, really good possibilities. However, this is usually anything but quick but requires time and perseverance.
But you should invest this time in the selection process. Think about names, discard them, discuss your selection with friends/colleagues/relatives.
Tip 6: Be aware of copyright risks
And what you must not forget: Don’t just subject your desired candidates to a domain check, for example here, but also check them from the legal side, so that you don’t violate the rights of others.
For example, third-party trademarks and company names are taboo for you. The same applies to word combinations.
Titles of books, magazines, or newspapers, for example, are also particularly protected. Even if this means that you have to say goodbye to a good idea. This is the only way to protect yourself from warning fees and disputes in court. Such lawsuits can quickly incur high costs and a lot of time and nerves.
Unfortunately, there is no central point of contact for checking. For this reason, we recommend comprehensive research. Use search engines and evaluate the results. You can also analyze the commercial register to see if there are companies with the same or similar names.
Tip 7: Hyphens, numbers & umlauts
Domain names must be easy to remember and pass on. For this reason, you should avoid hyphens, numbers, and umlauts if possible. These only make it more difficult to pass on your domain and the danger that it will be passed on incorrectly is great.
If you can’t avoid using hyphens or umlauts, register the so-called typo domains (i.e., without hyphens and umlauts) at the same time.
Tip 8: Find a relevant domain extension
Or: Good things come to those who wait… You’ve found a good name, now all that’s missing is the right ending or domain extension. As with the name, the same applies here: It has to fit the project and should of course be serious, especially for companies and stores.
Ideal candidate is .com. Simply because users are used to this the most common domain extension. However, due to this popularity, there are bottlenecks as already mentioned. In addition, the Internet has now evolved with domain extensions for every industry imaginable. To make domain names more relevant and brandable, hundreds of new domain extensions have been developed to meet specific needs and purposes.
So, it’s time to switch – for example to .com, .net or .io. With our domain check, you can check in real-time which endings are still available for your desired name – we wish you good luck and hope that you will find the right name for your web child with our tips – and of course, we would be happy if you provide us with reports from the christening!
Tip 9: Familiarize yourself with domain security
Cybercriminals are constantly out to rip off businesses on the Internet. If you’re not careful, you could become one of their targets, too. Domain hijacking is when a fraudster changes the domain registration to transfer ownership of the site to themselves without the rightful owner knowing. This can lead to loss of identity, email addresses, social media presence and more. Here are some ways you can prevent this from happening:
- Register the domain name under your own name.
- Keep the domain management under your own control
- Restrict access to website management to selected team members
- Prioritize emails related to your domain
- Be on guard against phishing attacks
Checklist for the perfect domain
- Find a short & concise name and test on friends & acquaintances to see if it’s easy to spell when you hear it.
- Make sure to do a trademark search to protect yourself legally.
- If possible, avoid hyphens, numbers & special characters and secure the equivalent at the same time.
- Use relevant domain extensions and in any case the TLD of your country, e.g. .com
- Take your time and get opinions from your environment