一场关于放弃域名的全面战争
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。而且很贵。
过期域名下降捕获器为您捕获的每个.com域名的费用为 8.03 美元。那么,他们为什么要向客户收取这么多钱呢?
一个好的起点是看看他们花了多少钱来积累成为成功的捕手所需的火力。
当域名被删除时,所有对该域名感兴趣的过期域名服务都会开始 ping 威瑞信的服务器,以尝试注册该域名。成功率涉及许多因素,但其中很多因素与他们必须向威瑞信发送多少注册商有关,因为他们每天试图抢占大量域名。将每个注册商视为直接连接到威瑞信的电话线。行越多,您可以捕获的域就越多。
我最近分析了 2012 年 2 月至 2016 年 9 月的所有新域名认证列表,数字有点令人震惊。大约增加了 1,250 个新注册商,其中大多数仅用于捕获掉落目的。
DropCatch.com 是最激进的。它在2015年10月增加了300个注册商,使其总数超过750个。
自2012年2月以来,Web.com(SnapNames)增加了至少186个新的认证。这是在它已经获得的之上。它<a href=“https://domainnamewire.com/2016/08/16/web-com-paid-1-3-million-100-enom-registrars/”>今年以130万美元的价格从Rightside收购了大约100名注册商,作为NameJet和SnapNames合作的一部分。(SnapNames的存在时间比其竞争对手更长,因此它可能拥有2012年之前最多的认证。
Phienix在同一时期增加了至少180个注册商。
虽然运行注册商的基本成本相当低,但它加起来很匆忙。申请费用目前为 3,500 美元,每年额外收取 4,000 美元的费用。注册商还支付季度可变费用,通常低于 1,000 美元。尽管非常小的注册商可以获得可变费用的折扣,但折扣不适用于试图捕获掉落域名的注册商。
假设 DropCatch.com 的注册商没有资格享受折扣可变费用,那么每年的 ICANN 费用将达到惊人的 600 万美元。添加到该服务器、软件等。而且它变得非常昂贵。
今年新的认证已经放缓到涓涓细流,忽略了Web.com的大收购。老牌玩家是否建立了足够的火力?
There’s an all out war for dropping domain names
…and it’s expensive.
It costs expired domain drop catchers $8.03 for every .com domain name they catch for you. So why are they charging customers so much money?
A good place to start is by looking at how much they pay to amass the firepower necessary to be successful drop catchers.
When a domain name deletes, all of the expired domain name services interested in the domain name start pinging Verisign’s servers to try to register the domain name. Many factors go into success rates, but a lot of it has to do with how many registrars they have to ping Verisign for the massive amount of domains they’re trying to snag each day. Think of each registrar as a phone line that goes directly to Verisign. The more lines, the more domains you can catch.
I recently analyzed a list of all new domain name accreditations from February 2012 to September 2016, and the numbers are a bit shocking. Roughly 1,250 new registrars were added, and most of these are solely for drop catching purposes.
DropCatch.com has been the most aggressive. It added 300 more registrars in October 2015, bringing its total to over 750.
Since February 2012, Web.com (SnapNames) has added at least 186 new accreditations. This is on top of ones that it has acquired. It acquired about 100 registrars from Rightside this year for $1.3 million as part of a tie-up between NameJet and SnapNames. (SnapNames has been around longer than its competitors, so it probably has the most accreditations from before 2012.)
Pheenix added at least 180 registrars during the same period.
While the basic costs of running a registrar are fairly low, it adds up in a hurry. Application costs are currently $3,500, and there’s an additional $4,000 fee per year. Registrars also pay a quarterly variable fee that’s usually less than $1,000. Although very small registrars can get a discount on their variable fees, the discount is designed to not apply to registrars that try to catch dropping domains.
Assuming DropCatch.com’s registrars don’t qualify for the discounted variable fees, it comes out to a staggering $6 million per year in ICANN fees. Add to that servers, software, etc. and it gets very expensive.
New accreditations have slowed to a trickle this year, ignoring Web.com’s big acquisition. Have the established players built enough firepower?